In the midst of crypto craze, Google’s cloud unit develops Web3 team

The Web3 tools are being used by huge companies, including Google’s cloud division, as the decentralized sector keeps growing.

On Friday, Google announced the launch of an internal team to offer services for blockchain developers and individuals who run blockchain-based applications. This happens alongside a surge in traditional industries’ interest, activity, and use of crypto and Web3 tools.

The future’s Web3 infrastructure

Amit Zavery, vice president of Google Cloud, allegedly informed his team in an email on Friday that the goal was to create the Google Cloud platform, the primary pick for Web3 developers. All Google-related projects operate on Google Cloud, the company’s range of cloud computing services.

“While the world is still early in its embrace of Web3, it is a market that is already demonstrating tremendous potential with many customers asking us to increase our support for Web3 and Crypto-related technologies,” his email reads, according to CNBC.

Google’s dedication to the sector is indicated by an internal team committed solely to Web3 development. It also comes after the establishment of a digital assets team in January, which was prompted by the growing interest in nonfungible tokens, or NFTs.

Zavery stated that future actions for Google could involve a system that improves accessibility to blockchain data and also a simpler method for establishing and operating blockchain-based nodes for transactions. New job openings reportedly emerged on Google’s internal Grow tool.

However, some people question whether Google’s focus on Web3 is justified. The well-known American software engineer, Grady Booch, tweeted his displeasure and stated it’s a waste of resources.

Booch was a co-creator of the Unified Modeling Language, which gave a common standard representation for software system design.

Big Tech and Web3

Google is not the only “Big Tech” behemoth aiming towards the future of decentralized systems. With Metaverse involvement and NFT interest, major industry giants such as Meta and Amazon have started to enter the space.

The problem for Big Tech’s conspiracy, however, comes in the mindset of the Web3 environment they are joining. Crypto was based on decentralized, peer-to-peer techniques that outperformed monitoring and data harvesting by companies such as Google.

The arrival of companies like Google and Meta could be the reason for concern for anyone engaging with the area with the aim of increasing freedom in the digital space. According to a Zavery and CNBC interview, Google’s initial plans are to assist the adoption of emerging Web3 technologies.

“We’re not trying to be part of that cryptocurrency wave directly,” he stated. “We’re providing technologies for companies to use and take advantage of the distributed nature of Web3 in their current businesses and enterprises.”

Google’s back-end cloud offerings presently lack the range of Amazon and Microsoft. Early offers could include enhanced node management and blockchain-based data software through third-party applications due to this new team.

This could be the start of Google’s entry into the decentralized world. If Google can give up hyper-centralization, it may have a chance of breaking into the Web3 sector.

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